So I recently got a second job as a marketing consultant for a tanning salon. Now, my main job is a Leasing Agent, so I’m familiar with marketing, advertising etc. But I need a jump start with this one. Of course I’ve started on facebook, but I need more free advertising! Another thing, this particular salon has 12 other locations around the surrounding area. I need to make sure MY location gain the business and not focus on the others.

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Jay’s Answer: Start by looking at your existing clients. Why do they come to your location (and not your competition’s)? Can you make them tanning ambassadors for you – give them free gift cards to give to your friends for your location?