Finding And Appealing To Overlap In Sub-groups

I am trying to promote a standup comedy contest and get people to sign up as contestants. This one is directed towards people working in publicity, PR and marketing. While I have had an easy time getting people for past contests (which were for comedians in general), this one’s more difficult because I need to find comedians who work in marketing – two different groups with virtually no overlap. Oh – and also in/around a particular city. How would I go about finding this overlap?

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Jay’s Answer: A two-pronged approach: contact local comedy clubs (especially those that have open mic night) and local Chambers of Commerce. What you ultimately want are funny marketing people that can help fill a house (and let them help you market the event!).

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