I would like to get a catchy tagline for my interior design business. I attend networking events and need to give an elevator speech to potential prospects and would like a catchy tagline which I have not been able to come up with on my own. I might even need 2, one for people who are familiar with what I do and one for people who don’t have any idea that people do what I do (which seems to be a lot).

I provide interior (architectural) design for commercial spaces, much like what people would expect to be architecture. I’m not a decorator. I work with clients to make sure the space they are in supports how they function. Then by space planning (drawing up the walls on a blueprint) the space will benefit the employees and visitors with convenience. I have set up my website with the basics of the process. First I would keep the intent of a sustainable design (best use of money for the client), then programming (figuring out how much space they really need and what things need to be next to each other), then space planning (drawing the wall locations) and finally the interior design (this is what makes the place pretty with wall, floor and ceiling finishes and then furniture).

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Jay’s Answer: (Aside: While people may like that you do sustainable design, it’s often not a primary motivator)

• Designing Interior Spaces That Works For You
• Optimizing Work Spaces For Efficiency
• Saving Money. Boosting Efficiency. Improving Morale.