I’m currently a Virtual Assistant. I’ve been doing this since 2005, but I’m ready to streamline my offerings to one single niche-Billing via QuickBooks.

Here are the facts:

• I am looking to create an entirely new identity.
• I want to present a professional image. I expect my clients to be small businesses (contractors, one man offices, small legal offices, etc.) who generate income but don’t have the time to process invoices in a timely manner for themselves.
• I plan on providing the service locally and virtually.
• My biggest selling point is invoicing means income. I’ve met many small businesses who simply don’t take the time to invoice, and their cash flow suffers. I want to emphasize the importance of invoicing.
• I am a Christian. I’ve considered Biblical references for a business name-such as Strong Tower Billing. I’m not concerned about turning people off with my business name. I’m more concerned with serving HIM well. Would hate to disappoint someone with my service, and in turn, give them a bad opinion of Christians.

With regard to a name, I was originally thinking of something that said “Quick, Fast, Done!” (kind of like Bada-Bing!) Then, I googled Bada-Bing, and YIKES! So, I’d like to steer clear of that message.

I’d really like something fun. Different. I don’t know that I’m concerned with my name saying “billing”. What the heck does Google mean anyway?

SO, I’m looking forward to hearing your suggestions!

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Jay’s Answer: Since you’re a virtual assistant, that means that your clients can be anywhere in the world. That’s why you want your website to be search engine friendly and optimized for people who want what you’re offering to find you.

A “fun” name may be different, but won’t help business people to immediately grasp what it is you’re offering. The more obscure the name/tagline the greater the likelihood you’ll lose potential clients.

Some names to consider:

• Invoice Maximizer
• Small Business Billing Express
• We Bill Sooner
• Invoice Express