I’m in a process to open an event and wedding company in UAE and i was looking for an attractive name with slogan and i want to start the business plan if you can help by sending the
step that i should use.

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Jay’s Answer: I always advise my clients to work on their naming at the end of developing their business/marketing strategy plan, rather than at the start of the planning process. Why? Because the naming needs to target your prospective customers, and unless you’re quite clear who you’re targeting (Where are they located? Men or women? Age? Income level? What problem of theirs do you solve? Why they’d choose you over the competition? Why should they trust you?) you’re hoping that the name will magically bring people to your door (or website). Sadly, names aren’t magical. In fact, the “boring names” (those that are descriptive, for example “UAE Event Planners”) are usually more effective than the catchy ones (“Fantabulous”); catchy names don’t “stick” in people’s brains and require a bit of education to describe what you’re offering (and to who).

So, the first step I suggest is interviewing 10+ people who you think would be great candidates for your clients, and find out their needs: the problems they have, how they solve them, who they trust, why they’d switch to someone else, and where they look for solutions. Once you understand their needs (and wording), you’re in a good starting place to develop a plan to attract people like them to your business offering.

While you could simply pick a name & tagline, create a website, print business cards & flyers, to get things going sooner, you’re likely to find that people aren’t contacting you because you haven’t figured out how to attract them to you.