I need a shocking and an attractive name for a wedding planner company

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Jay’s Answer:  As I counsel my clients, the name is the last thing you want to create for your business. Why? Because you want to ensure you’ve thought through some of the key questions to ensure you get your business focused: who exactly are you targeting? Where are they located? What are you offering them (that others aren’t)? Why should they trust you to do the job right? How do you compare to your competition (and who is your competition)?

Once you’ve done your “homework”, then naming can begin. The name should appeal not to you, but to your prospective customers. So what’s attractive to them? Would they want to work with someone “shocking” to help them plan one of the most intimate days of their life?