I’m having trouble coming up with ideas for a software analysis video that needs to be created for the launch in a 1.5 weeks. It doesn’t have to be fancy but clear, concise and targeted to an engineering type audience.Length: 3-5 minutes long. I have a PowerPoint that can be used to show certain things. The main aspect to be highlighted is that the software works in 4 steps (1-Collect Data, 2-Store Data, 3-Analyze Data, 4-Report on the Data). Budget is around $3-$5k. I was thinking a voice over with someone talking through imp parts of the PowerPoint. I can have a videographer take video of a Demo. But I need some solid ideas as I’ve never planned a small software video before.

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Jay’s Answer:   What’s the goal of your video – to answer questions from an interested audience or to attract a disinterested viewer?

Before scripting the video, start by interviewing your prospective clients (ideally, record the interview). Tell them in a sentence or two about what you’re selling, and let them ask a question. Answer it, and repeat. Do this enough, and you’ll know what points you need to touch on (and in what order).

Since this is a video – what visual impact do you hope to make? Why not simply a PDF or case study? How will the video improve your message?

Finally, 3-5 mins is a long time (these days) to have people watch something. Can you get your message across in 3 minutes?