We have an improv and are considering doing TV advertising via comcast spotlight. It seems a good way to reach more of our target area. Any thoughts the idea? Cost to produce a spot? Suggested length of spot?

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Jay’s Answer: Good/watchable video isn’t cheap. And it’s possible that after all your work, your advertising won’t be viewed by the right people. Both your website and FB fan page don’t have video of your classes or performances. Give people a taste of what your audience sees. Are you great storytellers or able to educate and heal issues in your community? If so, make it clear that you’re more than improv game players.

Can you set up a livecast of one of your shows each month to the world (for free)? That’ll help build your fan collection as well.

As for a spot, 30-seconds should be more than sufficient to showcase the feel of your troupe. And do consider co-marketing with other improv troupes in your area – there’s plenty of improv audience around – work together to attract them.