We are looking for a name & tagline for a construction & landscaping co we are starting in a small Texas town we will offer landscaping yard maintenance home repairs masonry work fencing building barns sheds flooring remodels small home repairs installing fixtures my husband likes rock solid or dream creations for names any input would be helpful.

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Jay’s Answer: You’ve got a wide menu you’re trying to cover with a name, but what ideally do you both want to focus on? Landscaping? Home repairs? New home construction? It’s hard to convince someone you can do everything well, especially if you’re just starting out.

Next, do you want your name to highlight the town you’re in (to show you’re local folk) or the region you’re in (to give you room to grow)? If so, put that in your name.

Finally, who are you trying to appeal to: high end clients? retirees? new home buyers? By specializing you make it easier to find exactly who you’re looking for and communicate with them about their needs/concerns.