I have set up a small business in South Africa that helps overlander travelers. These are people who travel usually from Europe down either the East or West coasts of Africa to Cape Town. When arriving here they may want to store their vehicle, ship it home or just need a place to crash for a while. There are not a great amount of people doing this but I believe in time this number will increase.

I have opened the business and now I need to get people through the door, I have a website (www.africanoverlanders.com) which I have paid for some SEO services for and I am now very high in the rankings on my keywords. I have a facebook page (Africanoverlanders) which I post things happening, offers and encourage members to post on it, like a difficulty with a border crossing etc. I also ask other owners of facebook pages if I can advertise on their page. I have posters up in other campsites around the continent.

I have now come to the end of my small pot of marketing skills. I don’t have a huge budget but does anybody have any other ideas how I can promote my company further. Any ideas at all would be welcome so that I know I am doing as much as possible.

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Jay’s Answer: Since you have Google Analytics installed, what have you learned – are you getting traffic (especially from the keywords you’ve targeted) and not getting any people contacting you or are you not getting sufficient traffic?

Looking at your home page, it’s not until your last paragraph do you detail what your visitor would care about. Why not link from some of these words (campsite, accommodation, storage, etc.) to your inner pages.

Why not have a link to a map of where you’re located and also list yourself using free services such as: http://www.google.com/places/)?

Finally, make it more obvious how to contact you – put your contact information in your banner and/or footer of your pages.