I own a video production company called Take 5 Productions. When I started the only service I provided was transfering old home movies (Film, Reel to Reel, VHS, slides etc) to DVD. My tag line was then “Keep Memories Alive Instead of in a Box.” Now I have expanded and I now provide video editing, DVD duplication, make corporate videos and video tape weddings etc. I need a new tagline.

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Jay’s Answer: As you’ve identified, different audiences would have different messages. A generic tagline wouldn’t clarify who you help or how. Consider a brief menu tagline such as:

Take 5 Productions
Professional Recordings. Video Editing & Transfers.