kindly suggest me the attractive name and tagline for my interior related products.i hope you could help me out with this for my business.  I want to attract architects, Builders and also end users, but not able to come up with something suitable.i had given company name Parshwanath Trade link which is not relate to my products, but i want that name which itself suggest my business.  kindly help me for suitable tagline and business name.Thank you so much for your time and help!!!

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Jay’s Answer: You’re right – “Parshwanath Trade link” is not a good name for your company, since it doesn’t describe what you offer (or for who). However, “interior related products” could mean everything from carpeting, to furniture, to wall-hangings. Businesses that try to provide everything for everyone seldom attract anyone at all (the exceptions: superstores such as Walmart, etc.). Since you’re unlikely to have the budget to educate people what your store sells, you need to make it obvious what you offer.

For example:

• To showcase a region of the country, use a name like “Hadoti Furniture”.
• To showcase a specific market, use a name like “Builders’ Furnishings”
• To showcase a specific product, use a name like “Exquisite Housewares”