We’re brainstorming a new slogan for a product that has to do with making living in the home easier for seniors. However Boomers don’t want to think of “aging” they want to think “vitality” and so we’re trying to stay away from words like “aging” and “elder” or “senior.” The product is all about allowing a person in retirement to live where they live instead of having to move to a nursing home or a home outfitted for walker or wheelchair access.

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Jay’s Answer:

• Live Freely
• Home Retirement Solutions