New Idea For Creative For Overused Theme

We have an annual company meeting for more than 450 employees that spans 3 days. We’ve just undergone a huge acquisition infusing over 100 employees, and this year’s theme is “Think Big, Expect More”, relating to adapting to the entrepreneurial spirit, additional resources, personal accountability, and expecting more from yourself.

Expect more as far as resources, investments, community involvement, secure clients, availability to sell more and different products and services; also, expect more from yourself as far as what you can achieve. This theme will be repeated throughout the year in other employee engagements, such as our quarterly Town Hall meetings, reviews, and addresses.

We are struggling with some creative treatment of this idea to carry the message through PowerPoint, signage, and overall activity. Thoughts?

###

Jay’s Answer: Given what you described, I’d focus on the word “more”. “More” is what you want to achieve and is an easy message: more resources, more investments, more results, more sales, etc.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.