I’m setting up small online jewelry resale business but I need help to come up with a name. I want it to be something unique & chic yet modern. I myself will not be designing the jewelry but my name is Lili and I wouldn’t want something like ‘Lilipad’. I do like words like:bubble/bubbly, cotton , blossom, sunshine. Can’t think of anything else right now. Thanks for your help :)

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Jay’s Answer:  Put aside the words you like. Start thinking like your prospective customers. How would they find you? How old are they? Why would they buy from you (instead of any of your competitors) – especially since you’re not designing these pieces? Are you trying to serve the world, a country, a region, or a city?