I am changing gears mid-life from being an accomplished sales expert to living my dream by pursuing my hobbies… designing and making gorgeous picture frames with ribbon and bling, making wonderful sterling silver jewellery, creating custom invitations and would like to offer these items on-line and in local boutique stores. I live in a suburb NW of Dallas in an area where there are several affluent neighborhoods/cities around – all of which I am targeting! I have 3 young boys and there are a ton of kids around, so I’ve also planned details for plenty of kids parties and made customized invitations/thank you’s that fit each theme. I have heard many times that I should offer party planning services as well! I need a short and catchy name and tagline to encompass all the above… or two names/taglines – one for the bling and another for party planning services. Ideas? I need your expert advice, please! Thank you!!

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Jay’s Answer: If your passion/hobby/skill isn’t party planning, then don’t offer this service. Instead, find party planners that you like, and co-market your invitations to them.

As for a name for your picture frames, why not “Gorgeous Picture Frames” (and likewise “Gorgeous Invitations” and “Gorgeous Sterling Silver”)? Since you’ve been a sales expert, focus on the specific prospects’ needs, and create a compelling story about your offerings to them.