How to make goodwill in market and how to satisfy our customers?

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Jay’s Answer: You build goodwill by asking your prospective customers how you can be of service, and then doing the things they ask, without trying to sell them anything.

You satisfy your customers by exceeding their expectations – under-promise and over-deliver.

You begin both of these processes by creating a marketing strategy that not simply is focused on short-term sales, but long-term business relationships.