I want to start a business of wedding planning. But i couldn’t find out a unique name for my business. Will you please help me to find-out a suitable, modern, appropriate name for wedding planning business?!

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Jay’s Answer: A “unique” name can mean many different things: a unique website address (URL), a name that isn’t trade/service-marked/copyrighted, a name that’s not registered (in your county or state), etc.

But all names need to start with a clear goal: How will your business distinguish itself from your competition in your target market? To answer this question requires you to deeply understand: your competition, your target customers, and their unmet needs.

Many people think that some off-the-cuff clever names is enough to get  you started. But that’s a disservice, since you’ll be building your branding (spending time and money) and you want a name that’ll click for your audience (a common mistake that new business owners make is picking a name that THEY like, rather than their customers like).