I have been “playing” with taglines based on my name…I am a new realtor entering the home realty market in BC. My first name is Grace. I am looking for a way to convey my services that ties in with my first name. I am considered a trustworthy, friendly individual, social yet very caring. In my previous business (which i sold) I found I loved dealing with customers and am looking forward to going beyond the “call of duty” for them.

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Jay’s Answer:  While your prospective clients may ultimately love your caring personality, your personal values are not the primary reason people would hire you. They would hire you because you offer services that others don’t or can’t (or better than the rest). All Realtors say they care, they give 110%, they’ll hold your hand, etc. What types of transactions do you want to specialize in? How can you make such a large financial decision less risky for your clients? What information/knowledge can you uniquely offer? Start with this core concept, rather than going for a name that’s cleverly incorporates your name to be memorable. If you’re the best in what you do in your region, people will remember you for what you do for them, not for a clever rhyme.