Hi, I am trying to develop a new tag line for a vocational training business (“Excella Training”). Our core business is business, management and retail training. Target market small to medium enterprise.

###

Jay’s Answer:  Since your business name (Excella Training) doesn’t convey who you are targeting or your unique benefit, it’s up to your tagline to make it clear. For example:

• Vocational Business, Management and Retail Training
• The More You Know, The Better Your Future