I am working on a new business in the wedding industry and I am completely stuck. The idea is to have virtual trade shows that educate wedding industry entrepreneurs about the business side of weddings. These shows will feature content from top industry leaders and have lots of interactivity/chances to network with other entrepreneurs. Attendees will also be able to peruse the trade show floor where they can visit exhibits and download useful information from sponsors.

A somewhat similar event exists in the US called Wedding MBA. Our way of educating wedding pros will not be simply preaching to them from a stage-it will incorporate several interactive elements and address issues that these businesspeople want to learn about. Any ideas on a name?

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Jay’s Answer: 

• The Business of Weddings
• Weddings 2.0
• Wedded To Your Business