Hi! I’m starting a Training/Staff Development business focusing on health care workers but not restricted to it. My last name is Anchor so I’m naming it “Anchor Training and Development”. I need a tagline though! I was thinking of something like “Superior professional development services”, or “For all your staff training and development needs”. Any suggestions? Thank you!

###

Jay’s Answer:  A great tagline needs to convey what makes you special to your target audience. Your “Superior professional development services” doesn’t tell me what makes your business unique in the eyes of prospective clients. For example, any of your competitors is likely to be able to say the same exact thing.