We are providing monthly reports for our social media channels (FB, T, LI, YT). The reports are using the “internal” metrics each channel provides: Facebook Insights, YouTube Analytics; Twitter Analytics; etc. What are your recommendations for when exactly each month to gather the data, for the previous month, and why – the 1st of each month? 15th of each month? last day of the month? For example, If we want to gather data for the month of January, should we pull the data today Feb 1, or next week, or Feb 15, end of the month, etc.? Thank you.
Jay’s Answer: Since your goal is to detect trends (a single data point for metrics isn’t as useful as your trends, so you can compare both against your baselines and others’), be consistent. First Monday of each month, for example.