We are into a small business or I would say have begun a business of travel and Overseas education Consultancy along with IELTS Coaching classes. For IELTS we keep getting 1 or 2 students a month. My question is, What can be the best way to bring perspective clients or candidates to our office looking for Study Visa or overseas education. Although we keep getting phone calls for the same, but most of the time either they are fake calls or the clients do not show up after getting all the information. Don’t understand why.
Jay’s Answer: It sounds very frustrating. My guess is you haven’t sufficiently pre-qualified your prospective clients. People will show up if it’s clear they are the right people and it’s worth their time. Your job is to identify the right people and convince them of the value of talking with you.
To start with, I’d suggest putting more information about your services online (your “Top 10 Questions” for example). Next, for those interested in talking further, they should provide you with some answers (that are easy to validate) to key questions: contact information & why they want your help. Then, conduct an over-the-phone interview, ensuring that they’ve read through your online information first, they understand what you do, and you understand the value to them.