How Long Should Your Newsletters Be?

How Long Should Your Newsletters Be
(Photo by Dennis Skley)

How long your newsletter should be is based of the perceived value of what you’re saying. If you’re sharing a cure for a perceived painful condition, your reader will spend more time reading. But since most of your newsletters won’t be full of amazing discoveries, my rule is: Short enough to convey the message, and long enough to have some details.

Since everyone is deluged with emails and newsletters, if you make it obvious that a quick read won’t take more than a minute or two – your readers are more likely to read your writing (since it’s not such a large risk of their time). But if you waste their time too often, they’ll stop reading and/or unsubscribe.

Remember: It’s not really about length at all. It’s really about how effectively compelling your writing is.

P.S. This advice applies not only for newsletters, but also: emails, advertising, and speeches.

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