(Photo by Frank Towery)

Your customer acquisition cost (the amount of money it takes to recruit a new customer) is a key performance index (KPI) for your business. The less it costs to get a new customer, the more profit you ultimately make. Is there a simple way to boost your profit without increasing your acquisition cost?

Yes. Instead of thinking of selling one product or service to a customer, sell more than one. Subscription services depend on this model (automatic sales on a regular basis). Upselling  (selling a companion product or service) is another way to turn one sale into two (or more). When crafting your marketing offer, be sure to include a “multiple option” offer. Depending on your audience, you may opt to make the multiple offer the default choice.

Stop selling things one-at-a-time and think of ways to sell things by the truckload. The right offer, described the right way (for your convenience), can boost your sales.