Opening another location for my wedding flowers and decor business on top of a bridal store. What are some creative ways to get brides and promote the new location?

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Jay’s Answer: Depending on the new location, you could do some guerrilla marketing activities such as:

• A bridal parade (from one location to the other).
• A free wedding (at your new location) for a lucky bride
• Bridal-themed parties (you don’t have to be a bride to attend)

These activities are good for getting some attention, but ultimately you’ll want a longer-term marketing strategy to identify potential clients, build awareness, and articulate your store’s unique qualities.