Beware of Tunnel Thinking

Tunnel Thinking Dangers in Marketing(Photo by jugbo)

If you’re a perfectionist, you’re likely overwhelmed daily with all the various things you are trying to keep up with: technology, emails, phone calls, marketing campaigns, outreach, your competition, and opportunities. With a 24/7 world economy, you are frequently finding yourself working harder just to keep up with your goals. Be very careful.

Going fast feels good. It’s adrenalizing. It shrinks your to-do list. Everyone around you is in awe of what you’re juggling. But your single-focus on getting things done likely means you’re not paying attention to peripheral issues (and opportunities).

Instead of always going fast to make things perfect, experiment with solutions that are good enough. Good enough doesn’t mean that you deliver sub-par solutions or shabby products. It means that your solution does the job better than others, but it doesn’t have to be perfect. In fact, you likely don’t know what perfect really means in the eyes of your target audience. Good enough will attract attention, and with a long-term relationship, you can fine-tune your offering.

Remember: The light at the end of the tunnel can be an oncoming train.

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