(Photo by namealus)

Psychologically, after we get used to something, we tend to ignore it – no matter how luxurious it is. Supermarkets know this well – that’s why they’ll regularly rearrange products to capture new attention on existing offerings. What should you change in your marketing?

Don’t change what’s working. If you’re not sure what’s working, then start by measuring actions and reactions. Add analytics to your website. When prospective clients contact you, ask them how they heard about you. Measure your newsletter click-through rates.

Change what’s not working (as well as it once was). Change the images in your marketing. Your marketing channels. Your newsletter timing. Your typography. Your tagline. Your offer. Your headlines. And measure again.

Evolve your business to new heights.