(Photo by Michelle Robinson)

When you think about marketing your business, you generally consider such things as: your offering, your pricing, and your options. That’s logical. But that’s not what your prospective client is really looking for in your marketing.

Your prospective client is looking for “the other side to your marketing” – what their experience interacting with you is likely to be: how easy is it to reach you, how quickly can they get their order, how does what you offer compare to the competition, how can they trust your promises, and how they’ll feel long after they’ve made the buying decision.

Remember: By showcasing both sides of the marketing equation, you’ll create a realistic first impression that will ensure a long-term relationship. You don’t want your marketing to be two-faced.