I want to include a catchy slogan to brand myself as a real estate professional. I plan to focus on the South Philadelphia market, in which I also live. Therefore, I know the market and the neighborhoods like the back of my hand. I was thinking something like “Buys, sells, and lives in South Philly”, but thinking too conservative when I see a very successful RE Broker using “Steve McCann, the Real Estate Man” as his slogan.

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Jay’s Answer: Why not simply: “The South Philly (Real Estate) Expert”?