After many years of experience working under others, my husband is starting a new business as a general contractor. He will do everything from framing, renovations, roofing, fix and flips, etc. Will provide quality service marketed towards residential customers and investors. Business is called Built Right Construction. we’ve played a little with “Doing it right costs less than doing it over!” but haven’t settled. We’d like something catchy, numerous and professional.

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Jay’s Answer: Since the name doesn’t describe his specialty nor target audience, why not clarify in the tagline, such as: Cincinnati’s Residential General Contractor or Specializing in Investment Homes?