Our wealth management company is turning 70 in 2019. Looking for creative ideas separate from a new TV spot. Anything involving client giveaways, employee event, collateral in branch offices (historical timeline), etc….
Jay’s Answer: Realize that your (prospective) customers really don’t care about your anniversary. In some cases longevity connotes “old and stodginess” for a business, so it’s doubly challenging.
If you want a public celebration, then have 70 winners of prizes or help 70 charities in communities or help people who are 70 years old, etc.