I’m doing a Rip Curl exhibition promotion report. I think the full promotion and membership system can quickly attract consumers. I hope to arouse consumers’ desire to purchase by the method of customers spending 1,000$ and returning customers 200$ vouchers. On the other hand, you can put a universal 50$ voucher in the manual to attract more consumers to visit and achieve the purpose of increasing popularity. Do you have any suggestions for my views?
Jay’s Answer: When you give discounts, it gives people the idea that the product/service is over-priced. You’re also assuming that the reason people aren’t purchasing it is because of price. Have you researched why people do/don’t purchase? Have you determined the price perception in the target market?