I have recently been given a project to generate as much extra revenue as we can from our radio station’s interactive website.
I am looking for ideas on how to get users to spend money via our website. Please note that i am well aware of the generic ways such as referrals and banner ads. I am looking for new ways to generate revenue.
A little back ground, the radio station is newly launched, only about a month old and is based in a country with a population of 140million plus with internet penetration at around 10%.
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Jay’s Answer: Leave a broadcast slot to feature local bands, and have the bands pay/bid for the slot (to play their latest CD, etc.)
Offers to have the DJs make personal appearances at private parties (playing their favorite music).
Sell podcasts of favorite shows.
If you have guests that play live music, compilation CDs of their live performances.