I am a mortgage originator. I am looking to do a postcard mailer to get people to call me. I would like to get ideas for a catchy phrase that would make people call or email me. The mailer is going out to people that recently got married or are getting married!
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Imagine I’m the newlywed couple and I got a postcard from you. What would make me pick up the phone and call you?
- I’m in the process of buying or thinking of buying a home
- I don’t know anyone else doing mortgag
- I can trust you do help me.
A single postcard drip can’t do all this. Building a reputation takes time.
Instead, focus on what do newlyweds need. Stress reduction in financial guidance/planning? Planning for their children? Tax advice?
Give the newlyweds a free financial planning guidebook for newlyweds. Make sure it’s something of true value – worksheets for combining incomes, short/medium/and long-term goal-setting, retirement, saving for children’s education, etc. Make sure that the guidebook has your contact information on it.
Do a seminar on planning. Bring in some other financial experts for a freebie class.
Teach them how to save money in buying a house, why they should buy a house, etc.
All these are steps to build trust in you.
“If You Call By Midnight, You’ll Get A Special Gift” can work, but only if the prospects already knows you, trusts you, and is on the fence about buying from you.