I am running an executive search firm majoring into middle & senior level recruitments. I am keen on starting an e- newsletter for my TG ie the HR managers & HR directors of various companies. I would appreciate if you can spare some time in helping me out with the following:

1) Name of the e-newsletters ——– something catchy and relevant
2) What should form the contents??
3) Sample / template if any

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Jay’s Answer:

• e-newsletters you send to people on your list, and it arrives in their email inbox.
• blogs you publish from your desktop, and people find it by searching online and/or subscribing (via RSS) to your "blog feed".

Blogging software is free, and if you already have a website, you could integrate it into your site. Alternatively, you can simply get started (free) using the software on a blogging site (wordpress, for example) – in only 5 min, but the domain name of the blog would be different from your website’s (and is less ideal).

Blogging is easy, once you get the blog setup. Same process as writing a newsletter. In fact, you can do both. Create your blog entry, and then email a link to it for everyone in your email list with a teaser.

The key questions: name, content, etc. are based on who you’re trying to attract, what problem you solve, and how you’re unique. Given the market you’re in, you need to create a professional product to make sure your brand speaks trust & quality.