I need some help coming up with a clever tagline for an upcoming tradeshow. My company is in the office supply and furniture business, and for this tradeshow we want to highlight our recycled and “green” products, as well as introduce our “all green” catalog. I know of the standbys “Go Green” and “Be Green”, etc., but I would really like to come up with something clever and unique that would get people’s attention. Any ideas?

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Jay’s Answer: Green/Recycled goods by themselves won’t grab people’s attention – it’s not a primary buying motivator (compared to price, quality, service, etc.). Also, “green” is an over-hyped term, with few vendors actually providing products that are good for the environment (as opposed to less-bad).

You might focus on “Everything Old is New Again”, and show how your old-time service values are a natural match for old-time care for the environment.