I’m in the process of setting up an online store directed towards men. Do men buy online for women and other people in their lives? In other words, who are the real online shoppers?
The premise was to have a site where men could purchase gifts. Many of the women I know do not feel the men in their lives purchase suitable gift items, and lack romance.

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Jay’s Answer: Instead of directly selling the products, why not create a website that lets the visitor fill out a survey, produce a customized list of items (with referral links to the products to trusted merchants) based on your recommendations? It’ll allow you to focus your business on recommendations, and not stocking products and make money on each referral.