Quick! What is this advertising image being used to sell?
1. Spa makeover
2. Plastic surgery
3. Real estate financing
4. Escort service
Here’s the complete ad copy:
For the “green” in real estate financing Fiona has you covered with the best rates and products in real estate financing!
Does the ad “work?” It’s certainly memorable. The person is clearly confident of their looks and wants to stand out. However, is this image and copy sufficient for convincing prospects to use her services?
Here are some suggestions I’d make to improving the ad:
- Use the image, reinforce the copy. Instead of being clever with “green”, tie in the feeling that the image conveys: confidence, vitality, success. For example, “Does Your Financing Make You Feel This Good?”
- Use the image, make the copy shocking. For example, “I Love the Feel Of Money. Let Me Show You How To Feel More, Too”
- Make the image and copy more memorable. A naked silhouette with copy such as, “I Find Attractive Real Estate Financing”.
- Change the image, strengthen the copy. Instead of showing a semi-naked person, show a home made of stacks of dollar bills. The copy could read, “Homes Are Made Of Money. Save More Financing With Me.”
What other images and copy would you suggest?