I’m in the latter stages of launching a new site RedBack (logo based on the Australian Redback spider specifically selling body piercing jewelry. To be honest, it’s not the pretty stuff I’m selling either, hence my market is quite niche with a big crossover into the tattoo and body modification markets.
I’m completely stuck for a tagline, largely because I don’t want to sound cheesy or hollow! However, none of my competitors have a tag line and I really see the importance of having one.

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Jay’s Answer:

• Celebrate Your Body
• Design Your Own Body
• Body Jewelry With A Bite