I am in search for a catchy tag-line for our apartment/townhouse community “Welcome Cards”, brochures, and other other marketing material we handout. Here’s an example:

“UNDER NEW MANAGEMENT. We offer luxurious townhomes and apartments with the amenities you deserve, at a price you can afford. With three spacious floor plans to choose from and a location only minutes away from the mall: 24 Hour Maintenance, On-Site Management, Fitness Center, Pets with restrictions, Laundry Room, Near Freeway Access, etc.”

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Jay’s Answer: People don’t care about “new management” (if the old management left, there must have been a problem, so why highlight it?). What they care about is their home: price, safety, community, “location” (and secondarily: parking, commute, and services).

• Come Home To Affordable Luxury
• All That’s Missing Is You
• Relax At Your New Luxury Home