How Much To Charge For Directory Subscription?

I am starting a website that is basically a directory catering to the Indian Casino Industry in my state and players alike. I am going to offer monthly/yearly subscriptions to casinos to be listed. Each casinos page content will change each month and will be a page each telling what all the casino offers, what is going on each month such as gaming contests, promotions, tournaments, entertainment, dining, etc. Currently most of the casinos each have their own website but there is no site where you can find all the casinos in one place and find out what is happening at them each month. I have yet to see a site similar to this, so I have no idea what to charge. I know the casinos in my state are very profitable…but I do not want to price myself too high or too low.

How difficult would it be for someone to copy your idea (including the Indian Casino Industry)?

It wouldn’t be difficult for someone to copy my idea…yet no one has even attempted anything similar, yet it would be difficult for an actual casino to do so.

What added value will your site have for them? What additional traffic for their sites can you realistically achieve?

Secondly, it is not so much that I am going to drive customers to their site as much as it is I am going to drive customers to their casino. Many casinos in my state do not advertise very well…a few billboards, radio ads…unless you know of them already there is no way to learn of them…I know if I went to the Eastern part of the state and wanted to go a casino, I would not have a clue of where they are, what the names are, what is being offered at them, etc..me being from the Western part of the state.

I see a great opportunity for me, the casinos, and players. This idea was generated due to me being a player who likes to travel around to various places, and saw a definite need. Over 100 casinos in the state, just have no idea what monetary value it actually holds…I want to say that I could easily charge $150 a month…less than $5 a day for the casino, and if 1 player came to the casino because of it, would get their return on their investment! Will they pay $150 a month, or much more or less?

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Jay’s Answer: From their perspective, the casinos care about the additional prospects. If you can show how your site can help them get more customers, it’s worth a lot to them.

I’d suggest starting small, getting some casinos on-board for a very minimal fee. Then, measure the traffic. Ideally, have a way of tracking # of customers that show up at the casino because of your website (for example, can you provide free drink card or chips that the casino will redeem on your behalf?).

Once you’ve shown the ROI of your site, the value for other casinos will become quite clear and easy to price.

Name My Safari Company!

A new travel/tour/safari company in Tanzania is looking to rename their travel/Safari company. They would like to have fairly short and memorable name & nice slogan that will connect with people wishing to travel to Tanzania. The company deals with adventure and safari business such as hiking, mount trekking, Tours, Cultural tours, safaris, adventures for both internationals(from USA, UK, etc.) and local. Hence we need very catching name and slogan to be able to accommodate both local and internationals.

Main trips will be in the following attractions: Serengeti National Park, Lake Manyara, Ngorongoro crater, Mount Kilimanjaro, Mount Meru, Maasai cultural tours, etc.

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Jay’s Answer:

  • Tanzania Adventures
  • TanzaVentures
  • TanzaSafari

A Tagline For An Indian Market?

I need a tagline for a niche market for Indian Market . My restaurant sells an Indian cuisine.There are many competitors around. And our point of difference is we deliver more quality food and friendly service.

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Jay’s Answer: A tagline should reflect a unique benefit you offer your clientele. “Quality food” and “friendly service” are expected in any restaurant/market, and therefore you can’t build a strong tagline from it. Here are some ideas to get you thinking:

  • The Friendliest Restaurant With The Best Food.
  • Delicious Food Served With A Smile
  • Almost As Good As Your Mother’s Cooking

A Tagline For My Life Coaching Business?

Voice of Assurance is my company name. Coactive coaching is empowering, inspiring, motivating the client to come up with their own path and choices through questions. My target market is parents of highschool kids that are going to college and don’t know what they want to do or women in transition..widowed, divorced or just entering the work force. This is not career counseling. It is life coaching.

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Jay’s Answer:

  • Develop & Achieve Your Inner Wisdom
  • Develop & Achieve Your Inner Voice
  • Develop & Achieve Your True Calling
  • Start Living Your Life Better
  • Question Your Own Life Purpose

Business With Passion: Three Stone Hearth

Trailer:

Three Stone Hearth is a worker-owned community supported kitchen (CSK). It offers nutrient dense foods to homes and families around the San Francisco Bay Area. The founding worker/owners are:

Porsche Combash has been in the food business for many years. In 1997, Porsche completed the professional Chef Training Program at the Natural Gourmet School of Cookery in NYC. There she was introduced to the Weston A. Price Foundation and the principles of indigenous diets. After graduation, Porsche completed a cooking internship at the Findhorn Foundation in Scotland and went on to teach at the Ballymaloe School of Cookery in Ireland. She has traveled to Oaxaca, Mexico and Sicily to study their regional cuisines.

Misa Koketsu‘s love of eating began early in life around the kitchen table set for her family of eight and topped with delicious meals her mother prepared daily. Her enthusiasm for cooking, however, developed during her junior year abroad in France, where food is a national obsession, cooking an art form, and la sieste provides the time to relax after savoring a good meal. Following graduation, Misa attended culinary school and has since baked in hotel pastry shops and bakeries in and around the Bay Area, including Auberge du Soleil and Grace Baking Company. In 1999, she began work at the Center for Ecoliteracy in Berkeley, where her background in cooking merged with the work of the Center’s Food Systems Project. This experience provided an introduction to, and gave her an appreciation for, the social, ecological, and political issues associated with local, sustainable food systems.

Jessica Prentice has loved cooking for as long as she can remember. In 1996 she received professional chef’s training at the Natural Gourmet Institute of Food and Health in New York City. She worked as the Chef of the Headlands Center for the Arts in Marin from 1997-2001, where she founded the Headlands Hearth Bakery and Caf?© in 2001. Jessica educated herself in sustainable agriculture issues, and in 2002 was hired as the first Director of Education Programs for the Ferry Plaza Farmers Market in San Francisco. She became a Weston A. Price Foundation chapter leader in 2001, founded Wise Food Ways in 2004, and co-founded Locavores in 2005. She is the author of: Full Moon Feast: Food and the Hunger for Connection and The Local Foods Wheel.

Catherine Spanger was born and raised in the East Bay. Her grandparents were farmers in Brentwood, California, where fertile land produced a bounty of fresh fruits and vegetables. Her grandmother, an immigrant from the Dust Bowl, taught her to live modestly and be resourceful. Later travels abroad exposed her to families and cultures that shared these values, where a variety of nutrient-dense and delicious foods were produced from local ingredients. A desire to share these life-lessons led Catherine to become a professional cook at Green’s Restaurant in San Francisco, and she has also cooked for many Bay Area catering companies. For the past five years, Catherine has worked in Water Conservation, helping families develop an appreciation for the precious resource of water and its vital importance in producing our food.

Larry Wisch has been interested in ecology and community his entire life. He received a degree in Urban Human Ecology from Antioch College 1975, a Certificate of Horticulture from The Royal Botanic Gardens at Kew in 1977, and began working as a horticulturalist and horticulture instructor. In 1980 he co-founded San Francisco’s first limited equity housing cooperative. From 1985 to 2004 he expressed his entrepreneurial spirit by starting and running two different market research companies: Larry Wisch Associates and Blarry House Research. In May of 2009 Larry celebrated the ninth anniversary of his victory over lymphatic cancer. He is also a leader in the Alive and Well HIV alternative movement. Larry’s lifelong quest for healing and wellness led him to the Weston A. Price Foundation, and in 2005 he became the San Francisco Chapter Leader.

Address: 1581 University Avenue in Berkeley, CA 94703
Phone: (510) 981-1334
Website: www.ThreeStoneHearth.com

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How To Sell Art To The Upper Class?

I’m a small business with an artistic product. I sell 2 t0 3 units per years. Ranging from 125k+. My product is in a league of its own and I’ve been called a visionary but my industry is considered small. Upper-class customers contact me to buy my product. I’m the only one in the world to offer this specific concept so they cant go anywhere else to get it. I’ve had 4 sales in the past six months that I haven’t been able to close on. I’m a master at my craft but I seem to have trouble closing/locking in the sale. How do I lock-in the sale with someone that has contacted me but has limited time, expendable funds, and a taste for outrageous, expensive toys?

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Jay’s Answer: Before you begin to try to close, find out what their (emotional) needs are. Why did they contact you today? What will they do with their purchase? Where have they seen one before? You want to engage them to find out their needs but also help them to truly visualize owning it. That’s why auto dealers know that when they ask “what color are you looking for?”, once you respond you’re now emotionally involved in the purchase.

Monthly Marketing Strategy For Retail Ladies Store?

I need a monthly (or bi-monthly) marketing plan for upscale ladies boutique (in the south) during this slow economic time. Right now, we are keeping our heads above water, but I want to replace my usual fashion show/luncheons with events that are more effective in bringing customers into my store during these days of slower financial times….perhaps highlighting breast cancer awareness in some way in October and bringing in a coupon card for a % off during a slow month…I want to be sensitive to the harder economy and yet keep my store alive.

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Jay’s Answer: Bring in local speakers who can talk about a range of topics that would be interesting to your clientele: improving your business appearance, better body language, dating tips, how to balance career/family, PR tricks, etc. Unless you know what problems your clientele are having, you’ll have to guess about the topics (or take a poll). The point is to get people to keep physically coming into your store – and each time they do, there’s a no main display that inspires them.

How To Market Our Networking Group?

I belong to a networking group which has been around for 4 years. We only allow one person from each industry so there is no competition. We exchange referrals. We are a BNI group but I want to brand our group name in our area and build membership.

We have been building membership by members inviting guests and by my advertising in networking newsletters online.

We average about 50% conversions visitor to members which is great.

We just started a marketing committee within the group and I am looking for advice.

We want to be the brand of choice in our area so any recommendations, conventional, or out of the box would be greatly appreciated.

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Jay’s Answer: What makes any referral group worth one’s time is the quality/quantity of leads (and resulting business). Why not create case studies of members (both new and old)? A series of stories of why people joined, how they worked together, what the results were (and what they honestly wished was better). If you can say that on average, your investment of an hour a week and $X/quarter results in $Y, then that’s a strong reason to join.

You also want people to join who are strong referrers as well. These people may be selling a higher priced offering (houses) that need a quality support team. These people may be looking more for quality help for themselves. So, commission a study of customer satisfaction of people in the group as well.

Between income and quality, you’ll have a strong marketing message.

A Tagline For A Real Estate Investment Business?

What would be a great tag line for my new Real Estate Investment business. It’s name is Fehu Real Estate Investments. Fehu is the Norwegian rune symbolizing wealth creation.

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Jay’s Answer: Taglines should focus on a clear benefit you offer your clients. They shouldn’t be generic, but instead mentions a benefit that your competition doesn’t offer (otherwise your tagline is generic and therefore, not memorable/useful).

Here are some ideas to play with:

  • Generating Real Wealth
  • Your Future Wealth Is Our Business
  • We Appreciate Great Properties

How To Grow A Fashion Boutique In A Small Town?

My wife and I opened our own High End Fashion Boutique last week and despite marketing our shop in the local newspaper, sending text messages on their cellphones, setting up a Page and Group on Facebook and inviting almost the whole town – people are still not visiting our boutique…

People who do come to visit our shop are amazed and stunned to see how beautiful it looks and how affordable our items are…but still we aren’t generating efficient funds.

The boutique is situated in a room of our house and our house is quite a central point of town…

We currently stock jewellery, accessories, clothes, handbags, purses, shoes and other smaller items, of which the most are brand names: Prada, Louis Vuitton, Versace, Ed Hardy, Dolce&Gabbana etc…But it really is much cheaper than any other store in a 500km+ area…

Our products are exactly what the classy people are looking for…we live in a wealthy farming community, where the women love to dress up and “beautify” themselves. We can also attract youths from the college as our items are affordable enough for everyone…

What can we do to get more people to our store? Do you have any ideas to raise “awareness”? I even want to offer a Louis Vuitton Handbag valued at thousands of Rands for a competition, if it will generate enough funds…

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Jay’s Answer: A simple addition (if you don’t already have it) would be a website that’s SEO optimized for your region. Since everything is one-of-a-kind, you may not wish to make the website a catalog of items that people can order from (worldwide) but you do want people to be able to get a sense from your website the experience that’s “in store” for them.

Before you try to get more people to your store, focus on the people who have already visited. Did they purchase things or not? If not, then having more people come through may not yet be a good idea – you want people to come, buy, tell their friends, and repeat. If people did purchase, then you need to give them a reason to return (regularly). Perhaps a VIP preview of new purses in one month, outerwear another month, shoes etc. Or, give them coupons to gift to their friends.

Have you contacted local clubs whose members might be prospective customers? For example: Mothers’ club, Women entrepreneurs, etc.?