What Is A Good Tagline For Electrical Service Company?

Names + Taglines, Services

I am currently doing research of companies doing Servicing & Maintenance of electrical equipment such as Transformers, Switchgears, Air Circuit Breakers,etc. The focus will be on providing educational services to the customers as well as to tackle environmental issues through these services. Some of the taglines that I’ve came up with are: We’ll do the work for you, Knowledge saves the environment, The ability to give you peace of mind, and We ensure you to be sound asleep everyday.

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  • We Make Your Home Shock-Free
  • Protecting Your Home From Bad Electricity
  • We Prevent Electricity Suprises

What Should Be In My Marketing Report?

Services, Starting Out

It has been one week since I’ve reported as a marketing executive in a company which owns a casual dining chain restaurant that serves Italian food. It is this company’s norm to conduct a week of mock service before the official opening of any of it’s new outlet. This mock service is basically conducted to train the all new employees and is done in a controlled environment where only a specific number of guests are invited for the complimentary lunch and dinner. I am now assigned to write a report on the mock service. How should I write this report and go about proposing strategies to enhance their business. I have done a small survey whereby I found out all the main entrance of the mall and also spotted the area where the traffic flow is really heavy. What else could I comprise in the report besides the traffic flow info and strategies?

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Can you read reports done previously? That will give you a feel for what they’re asking.

You asking us about a marketing report based on a watching people in the restaurant for a week. If you didn’t collect data, then you have two more sources of information: your own eyes (if you were there and watched) and the staff at the new restaurant.

If you were there, write about your impressions of the visit. Imagine being one to the people coming through the door. Would you come back? Why or why not? That’s the key question. As for the subtle things: everything from look & feel, to service & taste.

If you weren’t there, then you need to interview the people that were there — the staff. How did the customers seem to them? Did they finish their food? Did they ask for seconds? Were people smiling (other than for the free food)? Were they engaging with the staff (or were they talking in hushed tones).

Your observation of traffic flow within the restaurant is important as well.

How Can I Create A Customer Advisory Council?

Services, Starting Out

We’re looking to develop a customer advisory council to elicit responses from our clients and improve our service. Any suggestions on how to get this off the ground and sustaining momentum?

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You have 2 issues: internal and external motivation.

Internally, why are you creating the council? Is this a request from “on high”? Will the council have the ability to do anything more than report? Will the council threaten anyone politically?

Externally, why would someone report to your council? Presumably, you have a customer service department that fields problems.

The key to getting input is giving the council the power to resolve the issues. Otherwise, the only thing that will happen is the council will write up a report which will sit on someone’s desk.

The key to getting buy-in is getting the organization customer-centric. It’s more than lip-service and simply having fewer complaints. It’s about converting complainers ABOUT your company into fanatics FOR your company.

How Can I Market A Product as "Green"?

Products, Publicity

I’m working on a paper that recommends how to make a home service product “greener”. Any ideas?

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“Green” is often-used and poorly-defined term these days in advertising. To me is means that the life cycle of the product has less impact on the planet than other similar products. This could mean that: the packaging is using recycled (or easily recyclable) materials, ingredients that have few/no known negative side-effects, low embodied energy (didn’t take a lot of resources to produce it), disposing of the product has little (or no) impact (ex: it can be safely composted), or its manufacturer is utilizing better harvest techniques (ex: managed forests).

To make a product green, study its competitors and its life-cycle.

How Can I Market A Product as “Green”?

Products, Publicity

I’m working on a paper that recommends how to make a home service product “greener”. Any ideas?

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“Green” is often-used and poorly-defined term these days in advertising. To me is means that the life cycle of the product has less impact on the planet than other similar products. This could mean that: the packaging is using recycled (or easily recyclable) materials, ingredients that have few/no known negative side-effects, low embodied energy (didn’t take a lot of resources to produce it), disposing of the product has little (or no) impact (ex: it can be safely composted), or its manufacturer is utilizing better harvest techniques (ex: managed forests).

To make a product green, study its competitors and its life-cycle.

How Can I Market My Church?

Clubs + Associations, Publicity

Word of mouth/TV spots/and ads seem to be the traditional methods to promote a church. Anyone have any ideas on new ways to market a church? Our congregation is quite contemporary and I was thinking e-mail pieces might be a good idea. The only thing is I’m not sure how to obtain mailing lists or how to create the graphic design aspects. Any other thoughts?

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Who is the church hoping to attract? Young people? Married couples? Recently divorced? New to the area?

Marketing is about having a very specific conversation with a group of people, since one message doesn’t fit everyone.

You need a marketing strategy. First, identify WHO. Next, identify WHAT need they have that your church can help remedy. Finally, identify HOW your church is the best answer.

As for email vs. flyer vs. newspaper (etc.) – it flows from your strategy. The look for the piece should reflect the values of the church and probably include a photo of the church community. Create a non-threatening way for people to visit: open house, open events/seminars (not necessarily church-related), etc

What Is A Good Tagline For A Childcare Program?

Names + Taglines, Services

I’m searching for a tagline for my in-home licensed childcare program. My business name is Crayons to Castles Childcare. I’m struggling with putting in something about high quality care into the tagline or just making it go with my name. Suggestions? So far I have: “Where creativity and Big Dreams Meet”

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  • A Fun Place For Princes & Princesses
  • Where Kids Can Have Fun Safely
  • My Home Is Your Kids’ Playground

How Can I Get More Customers For My Mortgage Business?

Publicity, Services

I am a mortgage originator. I am looking to do a postcard mailer to get people to call me. I would like to get ideas for a catchy phrase that would make people call or email me. The mailer is going out to people that recently got married or are getting married!

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Imagine I’m the newlywed couple and I got a postcard from you. What would make me pick up the phone and call you?

  1. I’m in the process of buying or thinking of buying a home
  2. I don’t know anyone else doing mortgag
  3. I can trust you do help me.

A single postcard drip can’t do all this. Building a reputation takes time.

Instead, focus on what do newlyweds need. Stress reduction in financial guidance/planning? Planning for their children? Tax advice?

Give the newlyweds a free financial planning guidebook for newlyweds. Make sure it’s something of true value – worksheets for combining incomes, short/medium/and long-term goal-setting, retirement, saving for children’s education, etc. Make sure that the guidebook has your contact information on it.

Do a seminar on planning. Bring in some other financial experts for a freebie class.

Teach them how to save money in buying a house, why they should buy a house, etc.

All these are steps to build trust in you.

“If You Call By Midnight, You’ll Get A Special Gift” can work, but only if the prospects already knows you, trusts you, and is on the fence about buying from you.

How Can I Create An E-Marketing For Our Bank?

eMarketing, Services

I’m working in bank (in the middle east market) and we’re planing to create an e-marketing dept. We want to increase our sales in bank product (loans , cards, acounts, etc.)

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For eMarketing, you’ll need 3 things: a website (that allows prospects to enter their email contact information), web analytics (Google Analytics is free and great), and a contact manager (to send emails).

The goal is to have a set of email addresses for people that have opted-in (in the United States, this is paramount, but in other countries the laws may be different). Regularly send them useful information (i.e., an e-newsletter) about your services, testimonials, white papers, etc. You want people to trust your bank.

Using the contact manager (Constant Contact, etc.) you’ll notice which emails are invalid and which get opened (and by who). With the analytics, you’ll be able to track web visitors.

With these 3 things in place, you can then start on a pay-per-click (or other online) targeted marketing campaign. The goal is to get people to your website, to give you their contact information, and for you to follow up with them. The more information that you request in your contact form, the fewer the number of people will subscribe

How Can I Start Learning About Online Marketing?

eMarketing, Starting Out

When it comes to online marketing, where does a newbie marketer with no experience start?

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What’s your goal? Creating a website? Email blasts? Pay-Per-Click? SEO? Building traffic? E-commerce? Blogs?

Pick one thing, and play with it. Pretty much everything these days has free versions to experiment on. Lots of books, blogs, online tutorials, forums, and websites. Nothing is inherently hard to do – it takes time to become efficient at it and produce great results. In some cases there isn’t a science – it’s an art (so there’s multiple right “answers”). You don’t need to reinvent the wheel. Read a lot. Try it out. Ask some questions. Have fun.