I want to open up a bikini or more a swimwear store online. I just struggle with a name for it. I will be selling bikinis, towels, throws, etc. I had the idea of involving a word related to the sea like ocean , aqua but also words and animals I like such as kittens, wolves, foxes, or envy, Rose, vixen. My inspiration for bikini sites are Tiger Mist, Tobii and Missguided. You can look at their sites for the kind of vibe I want for my store.
Jay’s Answer: Why not “Seaside Kitten” or “Ocean Vixen”?
The name itself won’t mean much initially until people associate your name with a visual.
I have just joined a bootstrapping IT firm as partner. Now the company provides a number of services like web development, app development, and ERPs etc and has many solutions like management softwares for School, Hospitals and Restaurants etc.
Basis profitability and competition points of view, I would like to focus on ERPs and the ready solutions and not on web/app development. Now the question is that with limited money, how do I run campaigns for awareness and lead generation for these individual services/solutions? This company is in Jaipur- a non-metro tier-1 city of India fyi.
As of now, my plan is to start with School Management system, generate leads from cold calling the decision makers(free of cost), pitch our solutions to them and get some money. Use that money to create visibility using FB and google ads (for other solutions too). Plus, some BTL stuff (standees, brochures in newspapers) in office/school areas. After that, we can start going to events which we can use to increase awareness about our brand as well as for networking. What do you think? What else I can do?
Jay’s Answer: Focus narrowly on a niche, and become the expert on their types of needs. Then, leverage your niche expertise on another niche. Trying to do everything for everyone is a recipe for failure with limited resources.
Given you’ve tried to reach out to principals with zero response, I don’t imagine that simply showing up will produce any better results for you. Instead, have you met with a group of principals to understand what their needs are, what their buying cycle is, and how/why they’d consider switching to an unknown system such as yours? These types of meetings are called “informational interviews” and the purpose isn’t to sell (to talk), it’s to learn (to listen). Once you know more about their timing needs and decision making, you can market in that timeframe. It may also be the case that you need to market to the school board, rather than the principal. FB may be appropriate for the school, but it may be better to use professional school journals/newsletters, etc.
I am looking for ideas on a tag line for our OG-GYN healthcare practice. We have all female providers. Some ideas I had are:
-No one knows women’s health better
-Silvertown Women’s Center….the center for women
-Women’s health is our business
None of them really stand out and I would love any ideas you have. Thank you!
Jay’s Answer: While some of your prospective clients may like women helping to treat them, my hunch is that gender is secondary to skill/effectiveness. Focus on showcasing your expertise, not simply your providers.
We’re developing a brochure for our annual fund drive and this school year is our 60th anniversary. We are a co-ed Christian school for grades 2K – 6th grade. We have a strong emphasis on science,technology, engineering, art and math, or STEAM as it is known.
Jay’s Answer: Celebrate the past 60 years of achievements of your school students, rather than say “we’ve been doing it for 60 years.” Or, if you’ve enhanced your approach to teaching STEM/STEAM, then focus on the next 60 years of achievements based on your cutting edge education.
I need a name for a faith-based women networking initiative. I would prefer a name that is neutral and inviting for all women who want to get together for spiritual encouragement, business-related discussions, home and family, etc. It’s basically a gathering of women who are women but happen to be Christians and are interested in all things women but are not put off by the faith based element. This group will have go on annual retreats, meet quarterly for discussions on health, finance, fashion & beauty, home, family etc focusing on a different topic at each quarterly meeting, etc. The group is non-racial and open to anyone who wants a good time
- The Soul of Networking
- Faith of Women
- Faith and Women Network(ing) (aka “FAWN”)
i live in lubbock texas and im selling kettle corn so far its just jasons kettle corn. i would like some ideas but not like too western. Thanks!!!
Jay’s Answer: Finding a name for your business can be tricky. It depends on many variables: who you’re selling to, where you’re located, your competition, your uniqueness, and your branding goals. While you make like the business name, it may be a poor choice for the public who doesn’t know who you are or why they should buy from you. Given that, if you think your business name “works” – go for it.
The host is 25 years old. The first few episodes will consist of interviewing women who have been in the sex industry somehow (ex strippers and a cam girl). Show is very sex positive, not trashy. Topics include relationships, sex, etc. One episode will feature a sex toy as a topic. It’s a more real version of what we all want to talk about. Ideas for a name please !
- The Pleasure Show
- Pleasure Is Our Business
- Lights On Sex
- Drive By Sex
We are a nonprofit org with a mission of assuring families have the means to meet their basic needs. We offer programs designed to help people get a new or better job (English as a Second Language, Employment Services, Financial Education); assist families facing financial crisis avoid homelessness (rent, utility, medical, dental and transportation assistance); assure children an improved school experience (school supplies and clothing); and provide value to our member congregations and the community through helping services and volunteerism.
We serve over 6,000 families each year with an annual operating budget of $4M. We have a small number of monthly donors and want to launch an official monthly giving program and need a good name! Our annual fund program is named Champions for Families, so we want to avoid any confusion with this existing program. Our org tagline is “Together we build a caring community.” Our supporters are very humble and faithful people. Any ideas on a name that evokes a warm fuzzy feeling?
- Everyday Help
- The Power of 12
We are looking to re-market and brand food service concepts in company operated cafes; college/private school locations. Creative names needed for concepts including: Salad Bar, Pizza/Pasta, Entree, Deli, Grill, International Station, Breakfast, Soup. Trying to tie in healthy, organic (meaning descriptors of items in products-IE Great Grains, etc.), fresh, local.
Jay’s Answer: Why change from a name that people can recognize into a name that may be vague or confusing?
- Salad Bar = Eat Your Veggies
- Pizza/Pasta = Carbo-Load
- Deli = Carnivores Welcome
- Breakfast = Rise and Shine
Can you suggest what pictures can be used as teasers as a precursor to announce launch of customer centricity campaign for internal employees. The campaign focuses on being on time for meetings, integrity, putting yourself in customer shoes, civility, honesty, punctuality, stop undermining colleagues in front of customers.
Jay’s Answer: For a moment, ignore the teaser. Focus on the campaign itself. Why is there a need for such a campaign? Is there a company-wide problem that’s causing problems with clients – or is this a problem with a few people within your company? Is there a way you propose to measure where you are now and where you want to get to? Why should your employees care about this issue – other than the fact that management told them to care?