Hello, I am purchasing a small granola business (the granola is gluten-free and vegan). The name of the company is Courser Farm Kitchen. I am trying to come up with a new name, but am having a hard time! I don’t want the word “granola” in the name, in case I decide to add other products. I do kind of like the word “kitchen”. I’m struggling to decide whether I want more of a classy, serious name, or something more on the catchy side. I think something catchy can help a business succeed (example Bear Naked granola, what a great name!) but I don’t want it to sound cheesy either. I thought the word “Krunch” or “Krunchy” could work but not sure what else to add to that. I would really appreciate any tips or suggestions! Thank you!! Vivian

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Jay’s Answer:  If you don’t want granola in the name, you probably also don’t want crunchy in the name either – since you want room to grow.

If you’ll still be keeping the business in NH, selling to a regional audience, then why not capitalize on your region: Live Free! Foods or White Mountain Kitchen?

As Director of Sales Training, I hold short, 20 minute rapid learning seminars bi-weekly on various topics related to sales, soft skills & professional development for our company employees.   I’ve been naming the series “Forum” but looking for a more impactful tagline, such as “Success Masters Academy” or something similar.  Is there one you can think of since you’re the pro?!  Thanks a million!! – Mark

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Jay’s Answer: Here are some off-the-cuff ideas to get you started:

• 20 Minutes To Success
• Don’t Sell Yourself Short
• Future Sales Success School

I have a business selling handmade fair trade clothing made in Nepal by family members. I am going to be making clothes tags to go on the clothes. We sell handknitted jumpers, yoga trousers, and wide range of clothes. The company name is Tamrakar. We are a Buddhist family and that philosophy is also important in our business in terms of honesty and fairness etc. Looking for a slogan to put on the clothes tag – eg like White stuffs is ‘lovely clothes for lovely people’ Any ideas?

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Jay’s Answer:

• Enlighted Handmade Nepalese Goods
• Clothing Without Suffering
• Feel Nirvana

Hi we need a clever name of a digital subscription product that will send a tabloid-sized infographic to our subscribers each month digitally.

Key Industry Words: Arbitrage, Financier, Capital, Commercial, Real Estate,

These infographics describe commercial real estate finance and capital raising concepts that are distilled into an easy to understand format. Here are some of the main takeaways:

• Easy to understand, step-by-step instructions coupled with intelligent, visually laid out graphic design allow you to realize profits faster and consistently.
• Infographics can be downloaded to your smartphone or tablets for portability and convenience.
• Large, easy-to-read fonts and text colors allow you to quickly scan over and easily retain content.
• Every file is downloadable. No restrictions!
• Create your own library and store these infographics permanently for reference later
• Every infographic comes in PDF format, ready to print on demand.

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Jay’s Answer:

• Finance At A Glance
• I Get It!
• (Distilled) Capital Wisdom
• See The Market

Hello, I am looking for a creative catchy tag line for a business called The Wooden Spoon. It’s a personal chef service that you can order your meals by email and pick them up ready to heat and serve. Customers can pick from different service plans to fit there needs. Need a great tag line to get people’s attention. Thanks

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Jay’s Answer: Since your business name doesn’t give a clue about what you offer/sell, let your tagline clarify. For example: “Your Personal Chef Service To-Go”

I am looking for your help in naming 2 Newsletters that i have been tasked to write. The first one is for our IT Infrastructure Departments. There are about 12 departments all around the world so it needs to be something clever. I was hoping to use the abbreviation GIN somehow as in Global Infrastructure Newsletter.

The second Newsletter i need to come up with a name for is a Customer Service Newsletter. Our company manufactures synthetic diamonds so the client base would be rather large companies and the customer service would be a broad range of service. Both these Newsletters are to be targeted at employee level, not customers.

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Jay’s Answer: Why “GIN”? Could you use “GLINT” instead (to connote enthusiasm and gleaming)?

Want it to sound catchy and hip and cool and inviting. At the same time casual. Most competition would say ” We have free trial call us at ….. ” I want mine different. Our rugs are Handtufted custom made and pricey. We manufacture with only the finest wool, silk, bamboo yarns. We have been collaborating with young designers recently. I hope you can help me make it sound really cool.

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Jay’s Answer:

• Let Us Floor You…
• Beautify your home with no risk.

 I am looking for tagline for marketing of Healing works to go with company name ReKrish Healing. healing based on sessions of EFT ,Access consciousness, counseling, NLP,Hypnotherapy, Naturopathy etc. ( Main focus to start with is Stress and pain Management for corporates )

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Jay’s Answer: Since your proposed business name doesn’t say much about what you offer, your tagline needs to make it clear. In this case, what you offer is less important (for a tagline) than why someone would choose to hire your services. Therefore, consider taglines such as:

• Improve Employee Effectiveness
• Natural Stress Reduction
• No-Stress Employee Wellness