I am going to start a exclusive women textiles brand in india i would like to have a name and a tagline. My brand includes ethnic wear and some western wear

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Jay’s Answer: A name and tagline ideally should be connected to your target market. For example, are you selling textiles to: consumers in India, manufacturers in India, manufacturers abroad, etc.? Besides the theme of your brand, who are you targeting? Women of what age?  Women living where? Women earning how much money?

What are you trying to convey with your name/tagline? Are you trying to position yourself as a “new face” in textiles or the “right choice”? How will your new business compare to the many other textile manufacturers (both in India and beyond)?

Here are a some suggestions to get you thinking:

• Modern Indian Woman Textiles – if the textiles you’re making are targeted for the “modern Indian woman”
• Woman-Only Textiles – to indicate that these are “for women only”
• Textiles With A Women’s Eye – a “women’s eye” is a phrase meaning – with details that a woman would appreciate

I’m starting my personal training business.  I’m going to target overweight family, specifically kids.  I need ideas for a business name and tag line that will appeal to families and motivate the parents to enroll either themselves or the family.

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Jay’s Answer: Congratulations on starting your new business. A name or tagline alone won’t motivate people to become your customers – it takes a lot more than hanging your sign and hoping people will suddenly think, “That’s exactly what I’ve been looking for!”. You want to more narrowly define your target market. For example, where are your clients located? What’s their demographic? Why would they be better coming to you instead of the multitude of other ways they could lose weight?

Let’s start with a name. I’m assuming that your business model will involve people coming to your studio/gym to get your personal training. Here are some suggestions:

• Fit Kids
• Fat No More
• Personally Fit
• Big Heart

Next a tagline.

• Personal Fitness Training
• Play More. Weigh Less. Feel Great.

I am starting my own life coach practice called The Joy Fairy. My target audience will be adult entertainment professionals … strippers, legal prostitutes, etc., as well as New Agers and Artists. I live in Las Vegas. The message I want to convey in my tagline is: An unconventional life coach for unconventional people, but I want it to be more pithy, have more attitude, and be more memorable. Cool, sexy, and funny. I have been brainstorming for a week or so, and here are a few I have come up with: Life Coaching for Unconventional Humans,  A Life Coach for Unconventional Humans,  Not Your Parents Life Coach,  Helping Humans Live in The Magic, Better Living Through Fairy Dust,  Creating Better Lives for Humans,  Illuminating New Path for Unconventional Humans,  Life is Hard. Vegas is Crazy. Call The Joy Fairy. , Life Coaching. One Human at a Time.

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Jay’s Answer: Because your business is named something ambiguous, the tagline needs to be very clear. You’d identified who/where you’re targeting, which is great. But what’s missing is the other side – why do THEY want what you’re offering? Why you? What problems/concerns/needs do they have that they’re willing to trade time & money for you to solve?

The taglines you’ve created are all about “unconventional” and “magic” and “fairy”, but ultimately it’s not about the image you’re trying to create, but what tangible benefits you can offer.

I am looking for a tagline for my business cards. The name of my business is Grier Consulting Services. Training and Development, Career Development and Corporate Event Planing are the services that I offer. Could you give me some suggestions of Taglines that would work well with my business name?

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Jay’s Answer: Since your business name (“Grier Consulting Services”) doesn’t describe what you do for your target market, the tagline needs to clearly do so.

However, the list of services you’re proposing to offer isn’t narrowly targeted. I would strongly encourage you to clearly articulate who your ideal client is (Where are they located? Industry? Size? Demographic?) and then identify who within the organization you’re trying to appeal to (Human Resources? Marketing?). If you don’t narrow down your focus, you’re going to have a hard time trying to get their attention, since what you’re offering won’t sound like a match for THEM.

If you do so, then a tagline like: “Specializing in Training & Development” clearly states what you’re offering. Even better would be to add for who, as in: “The Small Business Training & Development Specialist”.

I’m just starting a new Business of Batteries (Automotive and Inverter) Manufacturing. I have already selected the name  “OXEN” but now confused for Tagline. I wish a shorter and simple Tagline which can be easily Understand by Indian Public. Please help me out.

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Jay’s Answer:   Because your name already says “We sell batteries”, then your tagline needs to make it clearer who you’re selling batteries to. Given what you wrote, why not make your tagline simply: “Automotive & Inverter Specialists” or “The Automotive Specialists”? The former name is more targeted for distributors while the latter name is better for the general public.

I’m starting my own candy business and the name is called “The Chocolate Tree”. I make the chocolates myself like truffles, cookie pops where the cookie is decorated and baked on a stick. I make lollipops for all seasons and occasions… birthdays, weddings etc. trying to cover all bases with holidays and corporate functions. i make candy bouquets as well.

My business will be run from my home where all the work will be done by myself (for now). I’ve had lots of people saying they love my products and have encouraged me to sell “my works of art” so now i’m trying my best to start a small home business for something i love.

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Jay’s Answer:

• Delicious Edible Art
• Artisanal Sweet Treats

I am looking for a two to four word tagline that will describe the availability of healthy food alternatives, a fitness room, swimming pool amenities, (water aerobics), golf, for a private country club. The slogan/tagline will be incorporated in a small emblem that will appear on menus, advertisemnets, etc.

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Jay’s Answer:

• Healthy Choices
• To Your Health!

We need a title to go along with our campaign for the year asking internal employees to submit their Achievements recognising their project’s completed. In 2011 we called it “Transcend – Tell us your Defining Moment”. In 2010 we called it “Synergy – Share your Success Stories”. This year our theme is “Evolve – Expanding Footprints, Transforming Equations – Lead the future”. This mailer is for encouraging & inviting employees to write in about their experiences & share their successes & projects (e.g., “Share your success stories” or “Tell us your defining moment”). So for this year on concept of evolve what can we name or call it?

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Jay’s Answer: “Highlight Your Triumphs”

I’m having difficulty finding the right name for my gift basket business.  It will be gift baskets that will all have some sort of organic tea in each of them.  They will include as much organic, reusable, or recycled materials as possible.  I want something with the word tea in it some how as well as something to include gifts.  I will be targeting the middle to upper class including business to business sales such as real tors, corporations, and insurance companies.  I’d like something that is classy and sophisticated, but still has a fun twist to it. Some of my ideas have been; Serenitea Gifts, Grateatude Gifts, Unitea Gift Baskets, or Tranquitiea Gifts.  Any suggestions?

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Jay’s Answer:  While you’re focused on the “organic tea in every basket” name, your prospective customers aren’t primarily thinking “Gee, I wonder where I can find a gift basket that includes tea or is full of organic materials”. They are thinking, “I don’t have time to find a gift, and want something unique, affordable, that matches both my sensibilities and that of the person I’m trying to gift”. Your name should align with that goal, rather than “tea” (unless you’re planning to market only to tea lovers and their friends).

So instead of trying to shoe-horn your name into something cute (and perhaps hard to spell/remember), think about the primary need. If you want to set it apart from the other gift basket companies, add another “fun” word. For example:

• Turquoise Basket Gifts
• Thanks For The Gift Basket!
• Pekoe Gift Baskets

I need help coming up with a 3-5 word title to title the process and benfits of restaurants signing up with a waste cooking oil recycling company that converts it in to Biodiesel. It’s free to sign up while other grease trap service providers may charge them. We service all of Southern California and ensure they are code compliant so inspectors don’t write them up. We collect their grease before it’s too full.

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Jay’s Answer:

• Bye-Bye To Grease
• Free Grease Removal
• We Want Your Grease