Need a catchy name for a new business I am starting that will include mural, faux, and scenic painting services for individuals, theatres, hospitals, nurseries, churches, retail. etc. I will also be doing theatrical design and drafting for the theatre.

I’m looking for an “oh I get it” concept for a name that would include all services. Some silly, some elegant. I do currently have a business name under DoveGraphics, inc., but it involves architectural drafting, illustrating, and animation and I don’t know if I should, or could, do both business under the same name.

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Jay’s Answer: Keep the names separate, since you’re marketing to different audiences. Also, I’d be inclined to keep the B2C segment (individuals) different from the B2B segment (other businesses) – since again you have different audiences needs.

• Murals Faux All
• Decorative Spaces
• Custom Artistic Effects
• Painted Transformations
• Mural-mazing

I am the director of the Foundation for Teen Health in Houston, TX which raises awareness and funds for a network of 7 clinics. These clinics provide free or low cost health care and education to indigent young men and women ages 13 – 25. We are affiliated with a major medical school but do not rely on them for funding. We receive federal and state grants as well as money from private foundations and individuals. The Foundation is the community outreach arm of the clinics doing things like finding businesses to donate furniture and equipment for the clinics or writing a grant proposal to secure funding for a nurse’s salary. We hold an annual luncheon to raise funds and awareness of the work of the clinics and we recognize someone committed to the health of young people at this luncheon. I would like to brand the Foundation for Teen Health so when the public hears the phrase they know it is about giving free health care to those who need it most. FYI – it is almost impossible for a teenager to qualify for medicaid, particularly young men so they often go years without going to a doctor. Presently our logo is a globe circled by abstract figures touching hands. The message I used in our year end solicitation letter was all about giving a hand up not just a hand out because we not only provide health care(fullservice from physicals and immunizations to testing and care for STD and pregnancy) but we provide education to help these young people make healthy positive choices about their lifestyle. I like the idea that we are empowering our patients to make good decisions on their health and lifestyle choices. I just can not come up with a good tagline that we could use to identify our goals and incorporate it into our luncheon and community award. The Foundation for Teen Health is 501(c)(3) as are the clinics and though we work hand in hand we are two separate entities.

We are trying to attract donors – we have the teens covered. We have health fairs, small sporting events, group sessions that spreads the word to potential patients. We want to build awareness and educate the giving community to the huge need we have in Houston. We have one of the best medical centers in the world yet we have a huge population that have no health insurance and really no place to turn for health care. For example, we have a clinic in 2 high schools where (at both schools) 95% of the kids do not have insurance and did not seek care until we opened on campus.

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Jay’s Answer: The key questions in your tagline that you need to answer are: “Why should I (as a donor) care? These kids aren’t mine, they made some bad choices, and how do I know that my donation will fund the problem and not the symptom. After all, I don’t want to fund Band-Aids!”

Your one page summary addresses these points indirectly: better health has some correlation to crime, teen pregnancy, and drop-outs. However, you’re asking for a altruistic leap of faith that what you do works.

Here are a number of choices. Perhaps one of these will inspire you:

• Their Future Requires a Strong Foundation (repeats the word “Foundation”)
• Make Them Healthier, Wealthier, and Wiser
• Be Their Teen Angels
• Your Future Generation Is Calling.
• Their Future Isn’t Yet Written In Stone
• Help Them Have Better Choices
• Everyone Deserves A Second Chance
• They’ll Do Better When They Know Better

Hello. I am a gourmet chef who has been fortunate enough to travel the world. Through my travels, I have used authentic ingredients to come up with spice blends from different parts of the world (i.e. Chinese, French, Mexican, Middle Eastern, etc.). My family and friends have enjoyed foods I’ve created using these and now I’d like to share that with the world. I know that cooking new cuisines can be intimidating for some, but I want it to be a fun experience and an ability for people to explore. That said, I will be including some complimentary recipes.

I have gotten great feedback about the product, but need help coming up with the name/tagline and essentially a brand as that will shape my packaging, marketing materials, website, etc. Any help would be appreciated.

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Jay’s Answer: People don’t want spices from around the world – they want tasty, healthy food easily.

To sell your “high concept”, you need to give the recipes away regularly, often, to people who’ve subscribed to your website’s opt-in form. The recipes would include a shopping list, total time to prepare, calories, and a difficulty rating. In fact, you could also sell this as a menu-of-the-month club. Each month, you’d USmail to your customers a menu packet with spices for that packet. It would be a surprise, and allow people to look forward to the special meals they’d prepare.

With that said, here are some names:

• Around The World in 80 Ways
• Exotic Meals Made Easy
• The World Epicure
• International Chef Experience

I need help with a slogan for a marketing campaign for my company. We are a high end custom in ground swimming pool contractor dealing in design, construction, retail, and maintenance services. Our company is bringing in new products and services to our customers that are more environmentally friendly and so we want to jump on the “Green” bandwagon as far as our marketing and PR approach. Overall we are the only one in our market doing this so I want to do something that will make an impact.

We considered using a slogan such as “We’re Going Green” but thought what if we took a different approach and put a spin on it such as “We’ll Make Your Pool Green” or “See How We Can Make Your Pool Green.” I understand that could have a negative feel to it being that people might relate this to Algae in their pool – but at the same time it would turn heads and “going Green” is a widely used approach for many companies right now.. What are your thoughts – do you think we could pull something like this off? Any better ideas? Or should we just stick to the generic approach “We’re Going Green.” ???

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Jay’s Answer: Green is so over-used in the industry that there’s even a term for its abuse: Greenwashing

Your prospect’s primary concerns aren’t green/not-green, it’s how much will it cost, how will it look, and how will it make me feel. Green is a secondary concern.

Your suggested taglines aren’t focused on the key benefit to the customer.

Instead try: Naturally Beautiful Swimming Pools or Swim Healthier in Your Backyard (for example).

I am looking for a tagline to energize DubaiYoga.com. I plan to develop this site into a yoga/wellness portal in the UAE that offers yoga wellness/resources in the Middle East & info on international yoga centres, yoga conferences, summits, etc. The three words that come to my mind to describe all this are Energy. Inspiration & Collaboration.

What I envision for a tagline is something that captures the “larger than life” essence of Dubai and the United Arab Emirates region.

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Jay’s Answer: Energy/Growth will cause your site to get lost in the search engines (especially when adding “Dubai”). Instead of “energy” use words that reflect emotion: Feel energetic, Rejuvenate, Reawaken, Revitalize, etc.

Also consider: Stretch Yourself Beyond The UAE

I am in the science and technology sector in South Africa and we would ike to launch an external newsletter with the majority of the audience in the science, engineering and technology sectors. Finding a name for this newsletter seems to be a bit of a battle. Please help with some ideas.

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Jay’s Answer: Is the newsletter entirely academic or is it a marketing piece for your organization?

Are the subscribers current clients, in your geographic area?

It can be as simple as: South Africa Science & Technology Newsletter
It can be more generic: Latest Science, Engineering, and Technology News
It can be abstract: SciEngTech News
It can help branding: Your Company’s Technology Newsletter

I need a new name for our “Employee Events Team”. We plan 2-3 events per year (picnics, holiday parties, team-building activities) and my HR Director tasked me with coming up with a new name for the group. Something with a little more pep. Suggestions?

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Jay’s Answer:

• Making Work Play
• AWANP (All Work And No Play)
• Recharging Our Batteries

I need to write a motto to accompany the company logo. It’s a translation company which offers its services online and is called Acorn (due to the saying mighty oaks from little acorns grow). I don’t like this phrase as a motto, but I would like something with the idea of developing / growing global, across cultures, facilitating communication…

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Jay’s Answer:

• Foreign Markets Can Be A Hard Nut To Crack
• We Also Speak Squirrel
• Helping You Build Foreign Roots

(Note: The squirrel idea is a little off-the-wall: Since you translate into foreign languages, squirrels eat/bury acorns, speaking squirrel would indicate that you’re experts in translation in all forms.)

The problem with “growth” is that it’s not aligned with a benefit to your services. Clients don’t want growth – they want prospects, they want income, they want name recognition, etc. Refocus your tagline’s goal – something cute is nice, but it needs to be on-target with your benefit.

I need some help coming up with a clever tagline for an upcoming tradeshow. My company is in the office supply and furniture business, and for this tradeshow we want to highlight our recycled and “green” products, as well as introduce our “all green” catalog. I know of the standbys “Go Green” and “Be Green”, etc., but I would really like to come up with something clever and unique that would get people’s attention. Any ideas?

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Jay’s Answer: Green/Recycled goods by themselves won’t grab people’s attention – it’s not a primary buying motivator (compared to price, quality, service, etc.). Also, “green” is an over-hyped term, with few vendors actually providing products that are good for the environment (as opposed to less-bad).

You might focus on “Everything Old is New Again”, and show how your old-time service values are a natural match for old-time care for the environment.