Tag Archives: conversion

How Can I Generate Traffic To My Website?

eMarketing, Starting Out, , ,

I am looking for an online service/website that will generate quality traffic to my site so my sales will increase.

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You actually have 2 questions: “How to increase traffic” and “How to increase sales”. The second question is actually more important. Just because you get more visitors doesn’t mean you’ll get more sales. You need to be selling the right thing to the right people at the right time. That means your site should clearly identify who your audience is, what problem you solve of theirs, and how you solve it.

Once you’ve crafted this compelling benefit statement, only then it makes sense to find sites that drive traffic to you. And what type of traffic? You only want to attract that matches your audience. If you’re selling a product for men, and you only get women visiting your site, while it’s possible some women will buy the product for a man in her life, you would get many more conversions if you started by getting men to visit your site.

 

See also: Marketing 101

How Can I Target Home Page Traffic?

eMarketing, , ,

Most of the traffic (over 70%) of my clients’ web site lands on the home page. For example, the traffic comes from directly-typed-in URLs or natural search results. Home pages are mostly “generic”. How can we target the traffic better so these un-targeted traffic gets to the right page and so it increases conversion rate?

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  1. If someone types in your domain name to get to your home page, you only have a couple of options: improve your home page or use cookies to track repeat visitors and present a targeted message to them.
  2. If someone is coming on an inbound link (which you mentioned is organic) and the home page isn’t relevant, either the home page is stuffed with keywords or the inbound link isn’t targeted well (if you can influence the inbound link to point to a better page, do so).
  3. If you’re targeted with PPC (etc.), then these paid links should be better targeted.
  4. If your home page is generic, then spend time fixing the problem. Who is your target audience? Identify the key problems you solve for your audience, and clearly guide them to that area of your site.
  5. You can improve your website itself, creating better content/internal linking. This will help longer-term with the organic search. Once again, you’ll need to understand what search terms people used to find you, and then build your site to better serve them.