Tag Archives: holiday

How Can I Attract Holiday Interest To My Mall?

Publicity

I represent a major mall. Each year we get the usual media coverage on what’s hot, what’s not, holiday gift ideas, etc. We are wanting to do something different that will attract the media’s attention and be fun for shoppers, too. If we can tie into a media partner, all the better. I’m looking for some creative ideas that will generate extra media coverage. Your thoughts?

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Do a holiday pet adoption. In San Francisco, Macy’s does an elaborate window display for adoptable animals (in conjunction with the SPCA). It generates a lot of foot traffic and media attention (not to mention some great adoptions).

How To Word A Holiday Retail Sign?

Publicity,

I am trying to come up with a better term for our 50% holiday favorites sign that will hang in our windows. We are a retail junior girls clothing store.

We were thinking of maybe just doing a large 50% holiday favorites sign but is there a cuter or better way to say the holiday favorites part?

Our tagline for holiday is “season to…(love, wish, dream, give, etc)”

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Given the holiday tie-in, I’d suggest slightly changing your tagline to:

‘Tis The Season To…

Also, you might consider doing 2 for 1 instead of 50% off. If someone purchases an odd number of items (1, 3, etc.), you’ll get more money in your register.